Siyinkampani yeqela elivelisa ikakhulu oomatshini bogwebu, ukupakishwa kogwebu, ukuhombisa ugwebu, ukudada kwentlanzi edadayo, ubugcisa bephepha obugwebu, imihombiso yeKrisimesi kunye nezinto ezikrwada. Ukusukela ekusekweni kwenkampani, besibambelele "kuxhatshazo, imfezeko, ukusungula izinto ezintsha, kunye nobuchwephesha" njengesiseko kunye neemfuno zabathengi njengendawo yokuqala. Uzibophelele ekwakheni uphawu lwe-"CHX".