Siliqela leqela elivelisa ikakhulu oomatshini begwebu, ukupakisha amagwebu, ukuhombisa amagwebu, ukuntywila kwentlanzi amagwebu, ubugcisa bephepha elinamagwebu, imihombiso yeKrisimesi kunye nezinto zokwenza izinto. Oko kwamiselwa le nkampani, besinamathele "ekuxhatshazweni, ukuthembeka, ukuvelisa izinto ezintsha, kunye nobungcali" njengesiseko kunye neemfuno zabathengi njengendawo yokuqala. Ukuzibophelela ekwakheni uphawu "CHX".